




Playing for Keeps
LAYOUT, CUSTOM TYPOGRAPHY, ILLUSTRATION
Paula Scher is a renowned graphic designer celebrated for her playful and innovative approach. Her design methodology is driven by a commitment to “Serious Play,” and this article highlights her work and philosophy with admiration and respect.

Building on this exploration of Paula Scher’s bold and experimental design approach, this project translates the article into a responsive digital format that adapts seamlessly across desktop, tablet, and mobile. The goal was to preserve the article’s energetic personality and typographic expression while reshaping it into a functional, well-structured web experience. Through experimenting with layout systems, hierarchy, and interactive elements, the design reflects Scher’s dynamic visual language without compromising usability. The outcome presents a cohesive and engaging digital interpretation that remains true to the essence of the original article.
Digital Layouts









