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Tuoi Viet

BRANDING, CUSTOM TYPOGRAPHY, ILLUSTRATION

This project rebranded the Vietnamese restaurant Vietnam Why Not in Manly, Sydney, into Tuoi Viet, meaning “fresh Vietnamese,” creating a cohesive, illustration-driven identity for a growing chain. The brand uses playful shapes, bold typography, and a simplified colour palette to reflect the vibrancy and freshness of Vietnamese cuisine. The design modernises the restaurant’s interior and collateral while keeping an inviting, street-food atmosphere for both dine-in and takeaway customers.

Tuoi Viet sketches custom type.jpg
viet symbols.jpg
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